UrbanClap Content Series
12-part branded content series generating 50M+ organic views.
Client
UrbanClap
Industry
Home Services
Service
Content Production
Duration
10 Weeks
The Story
How we made it happen.
THE CHALLENGE
Breaking through content fatigue
UrbanClap needed content that didn't feel like advertising. Their audience was immune to traditional brand messaging, and organic reach was declining across all platforms.
THE STRATEGY
Entertainment-first branded series
We developed a 12-part series concept where real service professionals became the stars. Each episode focused on a transformation story — before/after reveals that were inherently shareable.
THE EXECUTION
12 episodes, 4 platforms, zero paid promotion
We produced, directed, and edited all 12 episodes in-house. Content was natively formatted for Instagram Reels, YouTube Shorts, LinkedIn, and the UrbanClap app. Zero paid media — all organic distribution.
THE RESULTS
The numbers that matter.
50M+
views
2M+
shares
18%
conversion lift
“From content production to social media strategy, their team delivered beyond our expectations every single time.”
— Vikram Singh, VP of Growth, TechNova
