FreshBasket Launch Campaign
Multi-platform influencer campaign driving 500K+ app downloads in 30 days.
Client
FreshBasket
Industry
Food & Delivery
Service
Influencer Marketing
Duration
8 Weeks
The Story
How we made it happen.
THE CHALLENGE
Launching in a market with zero brand awareness
FreshBasket needed to go from zero to household name in under two months. With no existing audience and heavy competition from established food delivery apps, every impression had to count.
THE STRATEGY
Creator-first, data-driven
We identified 25 micro and mid-tier food creators whose audiences overlapped with FreshBasket's target demographic. Each creator received a personalized brief designed around their content style, not generic brand messaging.
THE EXECUTION
30 days, 25 creators, 3 platforms
We staggered content drops across Instagram, YouTube, and LinkedIn over 30 days. Each week had a theme — from unboxing and first impressions to recipe challenges. Real-time dashboards let us double down on what was working within hours.
THE RESULTS
The numbers that matter.
500K+
downloads
12M
impressions
4.2x
ROAS
“House of Admen completely transformed our influencer strategy. We saw a 4x increase in engagement within the first quarter.”
— Priya Sharma, Head of Marketing, UrbanClap
