TechNova Social Engine
Organic social engine growing community from 10K to 500K in a year.
Client
TechNova
Industry
Enterprise SaaS
Service
Social Media Marketing
Duration
12 Months (Ongoing)
The Story
How we made it happen.
THE CHALLENGE
Technical product, zero social presence
TechNova had a powerful product but no social footprint. Their existing 10K followers were mostly internal employees. They needed authentic engagement with decision-makers, not vanity metrics.
THE STRATEGY
Community-first, thought leadership-driven
We built a content strategy around thought leadership — turning their CTO and product leads into recognized voices. Each platform got a unique approach: LinkedIn for depth, Twitter/X for conversation, YouTube for product storytelling.
THE EXECUTION
5 posts/week, 365 days a year
Our team managed daily publishing, community engagement, and trend-jacking across three platforms. Monthly strategy reviews adapted the content calendar based on what was resonating. We grew the team's personal brands alongside the company page.
THE RESULTS
The numbers that matter.
500K
followers
8.5%
engagement
150K
monthly reach
“From content production to social media strategy, their team delivered beyond our expectations every single time.”
— Vikram Singh, VP of Growth, TechNova
