Finserv Performance Overhaul
Restructured paid acquisition cutting CPL by 60% while tripling leads.
Client
Finserv Capital
Industry
Finance & Insurance
Service
Performance Marketing
Duration
6 Months
The Story
How we made it happen.
THE CHALLENGE
High CPL, low conversion, burning budget
Finserv Capital was spending ₹15L/month on paid campaigns with a cost per lead that made the unit economics unsustainable. Their funnel leaked at every stage.
THE STRATEGY
Full-funnel rebuild with attribution clarity
We audited every campaign, rebuilt the account structure, redesigned landing pages, and implemented multi-touch attribution. Each audience segment got tailored creative and landing experiences.
THE EXECUTION
Systematic testing across channels
We launched restructured campaigns on Google Search, Meta, and LinkedIn with weekly creative rotations. A/B testing ran continuously on landing pages, ad copy, and audience segments. We killed underperformers within 72 hours.
THE RESULTS
The numbers that matter.
60%
lower CPL
3x
qualified leads
₹2Cr+
revenue
“Their data-driven approach to performance marketing helped us reduce our CAC by 60% while scaling campaigns nationwide.”
— Rahul Mehta, Co-Founder & CEO, FreshBasket
