House of Admen

Growth

The channel your customers already have open.

Broadcast campaigns, click-to-WhatsApp ads, and catalog commerce — built on the official WhatsApp Business API, opt-in from day one, and measured like any other paid channel.

Capabilities

What we deliver.

WhatsApp Business API Setup

Official WhatsApp Business API account setup and verification through a Meta-approved provider — the foundation for sending broadcast messages at scale, not the 256-contact-limited Business App.

Click-to-WhatsApp Ads

Meta ad campaigns using the “Click to Message” objective, so a click opens a WhatsApp conversation instead of a landing page — built to capture opted-in leads directly into a conversation.

Broadcast Campaign Strategy

Segmented broadcast campaigns for promotions, product launches, and announcements, sent to opted-in contacts with approved marketing-category templates.

Catalog & Conversational Commerce

WhatsApp catalog setup so customers can browse products and complete orders inside the chat, with UPI/payment link integration where relevant.

Opt-In & List Building Strategy

Compliant opt-in collection across website, ads, and in-store touchpoints, building a permission-based audience rather than relying on purchased or scraped contact lists.

Template Design & Approval Management

Writing and managing WhatsApp-approved marketing, utility, and authentication templates, tracking approval status across campaigns and languages.

Campaign Analytics & Revenue Attribution

Delivery, read, click, reply, and conversion tracking per campaign, tied to revenue attribution wherever possible — not just open-rate vanity metrics.

Process

Built for scale, compliant from day one.

STEP 1

Account Setup & Compliance Foundation

WhatsApp Business API setup, number verification, and opt-in strategy design — built compliant with Meta policy and India's DPDPA requirements from the start.

What we deliver

  • API account setup
  • Number verification
  • Opt-in collection strategy

STEP 2

Audience Segmentation & List Building

Building and segmenting an opted-in contact base by behavior, purchase history, or lead source, so campaigns are targeted rather than blasted.

What we deliver

  • Segmentation framework
  • Opt-in capture points across channels
  • Contact list hygiene audit

STEP 3

Campaign & Template Development

Broadcast campaign planning and WhatsApp-approved template design for promotions, launches, and re-engagement sequences.

What we deliver

  • Campaign calendar
  • Template drafts & Meta approval tracking
  • Creative & copy for each send

STEP 4

Click-to-WhatsApp Ad Setup

Meta ad campaigns configured with the Click to WhatsApp objective, connected to tracked, pre-filled conversation starters.

What we deliver

  • CTWA campaign setup
  • Ad creative & targeting
  • Conversation flow design

STEP 5

Launch & Broadcast Execution

Campaigns go live with delivery, read, and quality-rating monitoring to protect long-term sending capacity.

What we deliver

  • Campaign launch
  • Delivery & quality rating monitoring
  • Real-time issue response

STEP 6

Analytics, Attribution & Optimization

Performance reporting tied to conversions and revenue where possible, feeding directly into the next campaign cycle.

What we deliver

  • Campaign performance report
  • Revenue attribution (where trackable)
  • Next-cycle optimization plan

Why Choose Us

What makes the difference.

Official API only

Every campaign runs through a Meta-approved WhatsApp Business API provider, never unofficial bulk-messaging tools that risk account bans.

Opt-in first, always

Audience building is permission-based from day one, in line with Meta policy and India's DPDPA requirements, not purchased lists or cold blasts.

Connected to paid media

Because we also run Meta Ads, click-to-WhatsApp campaigns are built and optimized by the same team managing the ad spend behind them.

Measured like a real channel

Delivery, read, click, and revenue attribution are tracked per campaign, not just reported as “messages sent.”

Frequently Asked

Common questions.

Open for Projects

Ready to turn WhatsApp into a real marketing channel?

Let's Talk